There is a common misconception that eating healthy costs more. Many people would like to consume a healthy diet, but believe that they can’t afford to. With takeaway providing full meals for very little money, it can appear cheaper when compared to purchasing whole foods and preparing a meal from scratch. Supermarkets also create the impression that packaged food costs less than their fresh alternatives, however this isn’t the case.
Packaged and junk foods are marketed differently to fresh foods. The majority of the time fresh foods are priced according to weight (price per kg), however packaged foods are priced per serve or for larger packets, per gram. This makes it difficult to compare and decide which one will give you more value for your money.
Advertising is another way the junk food industry can mislead you. Something we don’t see advertised on TV is that you can get a bag of carrots for as little as $1, which will last for several meals. Yet what we do see is processed, packaged and takeaway meals often priced under $10, and sometimes under $5. This appears cheap for a full meal, but it’s only one meal; and when compared to cooking from scratch, it's going to end up costing more.
Tips to eat healthy and save money
Studies have shown that households spend more on unhealthy diets compared to what it would cost to eat healthy. Research has found that an unhealthy diet costs householders up to 34% more.
It often appears that unhealthy foods are cheaper, and when comparing individual items, this may be the case. However, when you look at the total diet and meals over time, a healthy diet can be a lot more affordable.